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This is an analysis of how Lyme disease activists fit into the four activist types; idealists, realists, frontliners , and opportunists and how they are manipulated and weakened by the medical industry.

From the Duchin formula ...

The public relations industry skillfully co-opts activists to weaken them all to benefit their corporate clients. This strategy has been outlined in detail by Ronald Duchin, senior vice-president of the PR spy firm Mongoven, Biscoe and Duchin [They eventually became Stratfor.] In a landmark 1991 speech titled "Take An Activist Apart and What Do You Have? And how do you deal with him/her." Duchin described how Mongoven, Biscoe and Duchin works to divide and conquer activist movements. These manipulative tactics are now common among PR firms and the industries that hire them.

Activists and organizations, he explained, fall into four distinct categories: "idealists," "realists," "opportunists," and "frontliners". [ The PR industry calls frontliners "radicals" ]. Then, they use a three-step plan to divide and conquer.

I will describe how they have deployed the Duchin formula against Lyme disease activists to weaken the movement.

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   The Idealist

The main focus of the Lyme idealists is to pressure the medical system to do the right thing for Lyme patients.

Since idealists apply an ethical and moral standard, and are altruistic, they see that the medical system should provide the medical care needed for patients. It is the right thing for the medical industry to do. They should provide the proper test, and treatment that all Lyme patients need. Idealists want to do what is right from a basic moral standpoint.

Those are all good goals and there is nothing wrong with them. Many idealists though, have traits that makes them vulnerable to manipulation and the medical industry exploits those vulnerabilities...

Lyme idealists may not understand the depth of the corruption in the medical industry. They may not understand the medical industry will lie, and that profit is what matters to them far more than the patients health. Other activist types can be emotionally involved, but emotional manipulation of idealists can be more effective. This naivety and emotional involvement at times allows many idealists to be manipulated into becoming realists. The medical industry prefers to deal with realists over any other activist type. That manipulation [ shifting an activists idealist goals to realist goals ] is the most important part of the medical industries strategy to defeat Lyme activists. I am referring to the PR industry and people that make the big decisions such as Pharma CEO's, the CDC, and the NIH and not your local family doctor. The problem is that your local doctor is taught medicine in a way that benefits big Pharma and not the patient and many don't even realize it.

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   The Realist

The main focus of the Lyme realist is to solve the problems ourselves and work with the medical industry for solutions.

Much like idealists, realists see that patients need a good test, treatment, and research funding. But if idealists are told "You can't fix the system so you should work with them and get what you can." Idealists might feel disillusioned over time or they may begin to believe they can't win. Idealists might then be manipulated into thinking like a realist. Realists are more pragmatic, so they don't see a need to fix the system if there is some other possible way to get what they need. They may settle for compromise as long as we get something in return, even if it is small. So realists are often willing to work within the system.

Industry exploits realists to gain power over activist movements. realist views create the weakest type of activist. They want you to think like a realist, so therefore it is best to not adopt realist views.

The biggest focus of a PR campaign to weaken activists is to turn the idealists into realists. The Lyme idealists [ and frontliners ] focus on the CDC, NIH, etc. Those agencies do not want us criticizing them or making them change. They want us to shift our focus to our selves and ignore them. Staying and working within this Lyme alternative community keeps us off their backs.

The idea of solving the problem ourselves parallels the wise use doctrine in environmentalism. Get the consumers to think it is up to them to solve the pollution problem and not up to industry. Get activists to start saying "separate your paper and plastics." So they will stop saying "Stop dumping toxins." In Lyme activism it's "Let's get an alternative Lyme test ( CLIA waved ). and not an FDA validated test." That is a realist view. The wise use doctrine is a PR strategy they will use if they can find ways to exploit it.

Realists keep increasing the shift away from fighting against the medical system. The realists focus their efforts on things within the "Lyme bubble" and outside the medical establishment; ILADS, alternative treatments, non-profits funding research, etc. Finding alternative treatments will never help the vast majority of patients who are sick but don’t even know they have Lyme disease.

If everyone became a realist, the CDC, NIH, etc. would have virtually no one making major demands of them or opposing them. They could continue unchallenged with their corruption and crimes. They want the patients to believe that the Lyme community itself can solve these medical issues. That deception, getting Lyme patients to think they can solve it themselves is an important part of the medical industries strategy to win. That is why the medical authorities allow this bubble to exist. It contains a small percentage of total Lyme victims and keeps them off industries backs. They used to fear the Lyme bubble because they weren't sure they could contain it. It was considered high risk. After decades of its existence they have learned they can keep it contained so it's not a high risk anymore. It's not much of a threat to their corrupt system.

The corrupt medical industry also says they want to work with patients and patient advocates. That is merely a ruse to manipulate activists who otherwise would challenge them. They say this yet they still continue to lie to us about Lyme. If you believe you can work with them, you will be nice to them. You get nothing that way. When there is a major power imbalance in any dialog, cooperation and cooptation are nearly indistinguishable. The patients have virtually no power in these deceptive "partnerships". This is step three of the three-step plan and they are fully engaged in it. The patients will heap abundant praise to the powerful medical system for even the smallest crumb they so graciously gift to the patients.

The idealist views were more common in the past when there were more demands made of the CDC, NIH, etc. Sadly the realist views have become more and more popular nowadays where there is less opposition to the medical authorities, more "cooperation" with them, some trust them, and a greater focus on trying to solve these serious medical issues ourselves. This "Lyme bubble" will possibly help a small percentage of Lyme patients who are "in the know". This information will never alter the diagnostic tests and treatments for a vast majority of mainstream doctors because they are not allowed to use it. It is a bad trend that must change.

The realists intentions are good. They believe they are doing what's best for Lyme patients. If you support the realist views, then they have you exactly where they want you. You must understand these methods will fail. The people harming us want us to think like realists. That is fundamental in the three-step plan. They know how to manipulate activists and they have been doing it for decades. Most activists don't even know this framework against activists even exists. That must change.

We have something the medical industry does not have. They have money, but we have numbers. We need to fight using the strongest methods. Realist and even the idealist numbers don't help us. Their ideas are not strong enough. The Lyme community needs to think and act differently. You need to reject the realist views. Frontliner views are the strongest and are best way to create real change.

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   The Opportunist

This section is short because the opportunist doesn't have any real position. They will say whatever will get them the personal benefit they are looking for. They will be happy with any perception of victory so they can claim success. They often like to rub elbows with rich, powerful, popular people. Industry will sometimes use opportunists if they choose to. They might "Lead from the back." If their followers change position, they may change theirs to maintain their following.

Calling out a perceived or real opportunist aggressively can do more harm than good to a movement. Mistaken identity and well intentioned defenders can get caught in the crossfire. Too much fighting works to the advantage of industry. They can exploit the arguments "Treat people with love" and "We need to work together" in ways that help industry. It can draw more people to the realist group which will weaken the movement so conversations are necessary, but must be respectful.

Some observers might perceive realists as opportunists because the realists are often willing to work with industry. That creates the perception that they are "working with the enemy." Realists intentions are good. They believe they can get something out of it. They believe they will get little to nothing if they don't. The best way to move forward is to have positive, honest conversations with others in the movement. Attacks and namecalling is not helpful

There is no graph or table for the Lyme opportunist because they have no solid beliefs on Lyme disease issues. They could present themself as having idealist, realist, or frontliner views and switch to any other if it benefited them.

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   The Frontliner

The main focus of the frontliner is to get a good test, treatment, justice for research crimes committed, and a medical system that works for everyone effected.

In the 50's 60's and 70's in America many activists were the frontliner type. They were all about challenging authority and they did not trust industry. They fought against the system and they fought to seek justice to fix society. Over time, the PR industry grew and improved their tactics to manipulate activist movements to a point where most activist movements can be defeated with the Duchin formula.

The PR industry knows how to manipulate many activists and they are very good at it. The percentage of idealists in the Lyme arena is diminishing as the percentage of realists continues to increase making us even weaker than we were just a few years ago.

Non-profits have also changed to a point where the major ones use very timid language to describe those harming us. There are not opposing the medical system now like they used to. It's all about working in the "Lyme bubble" now. They have adopted realist views. That is a very common shift in activism. Major non-profits becoming realist organizations.

The PR industry uses the derogatory term “radical” instead of frontliner to demean the activists because "radicals" are the biggest threat to their corrupt ways. Another term which describes the "radical" activist type is Frontliner which means The ones fighting closest to the enemy and the most important or influential position in a debate or movement.

   The general framework to fight back ...

The best way to fight back is founded on the PR industries own words regarding how they defeat us. The solution is, become a frontliner. That is the way to win.

These are some of the views that should emerge in the Lyme fight as you begin to realize how they manipulate idealists and realists...